Go over and over and over what is going to happen and NEVER think, “Oh there will be time for…”
12 Details for Your Event Planning Meetings and Events
- Create a checklist
- Design a timeline
- Have a function sheet everyone understands.
- If you can open it – open it. If shrink wrap need to be removed, remove it. If it is a new box of pens – open it AND check to see if each pens actually writes. Yes, that happened to me, not a single pen worked.
- Details can overwhelm your client. Limit the details you share but don’t limit yourself to how many details you keep.
- Think outside the box – literally. Look at calendars to see if there is a conflicting event nearby. Once while doing event planning, I had a welcome reception outside. One block away was a blues festival. Couldn’t see them but we could hear them. Trying to talk over the sound of the music was distracting, to say the least.
- NEVER ASSUME. Verify, when possible via a telephone call or in person vendor orders. Wording and description have different meanings. Run through the entire video presentation – don’t assume since it has run OK the first 25% of the show it is fine. Then run through it again just hours before the event.
- Just because in years past this is the way “it” works, does not mean it will happen according to history this year.
- Consider adding “wiggle room” into schedules as traffic problems happen anytime.
- Think about distance. How far is it from the loading dock, the parking lot, to event area?
- When checking surrounding don’t forget to look up. If using a tent to protect from rain, make sure the puddling does not “release” and pour onto a guest’s head.
- If you have all the details really covered, you will have time before “Doors” to take a deep breath and know you have this!
The 6 Impact Colors
Everyone has a favorite color and everyone has a reaction to a particular color. For me personally, it’s all about the shades of blue that melt into purple. What about you? What do you want your event to say?
Did you know there is such a thing as Color Science. Yes! Google it! There are dozens of interpretations of just what color science is. For the sake of our event planning skills here are a few of my favorite concepts about color from designshack.net.
“According to a study by researchers at the University of British Columbia, red can focus and help make a person’s work more accurate while blue can spur creativity.” (https://www.nytimes.com/2009/02/06/science/06color.html?_r=0)
“The specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers,” according to a study conducted by researchers at the University of Missouri-Columbia. The study found specific links and ties to colors within logos and how people felt about those brands. (https://www.sciencedaily.com/releases/2014/04/140408112210.htm)
- Blue logos invoked feelings of confidence, success and reliability
- Green logos invoked perceptions of environmental friendliness, toughness, durability, masculinity and sustainability
- Purple logos invoked femininity, glamour and charm
- Pink logos gave the perception of youth, imagination and fashion
- Yellow logos invoked perceptions of fun and modernity
- Red logos brought feelings of expertise and self-assurance
The findings change some of the ideas that we in event planning associate with specific colors. “Of all the feelings associated with logo colors, the feelings associated with red logos were the most surprising,” Ridgway told Science Daily. “Traditional emotions based on red include aggression and romance, but red logos did not invoke those emotions in study participants. This can probably be attributed to the fact that red is used in logos of many well-established brands such as State Farm, McDonald’s and ESPN, so consumers have pre-existing emotions associated with brands using that color.
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